VinRoutes Co-Founders

Lara L. Sowinski
Co-Founder and Executive Editor, VinRoutes
A solid background in global trade, including customs brokerage, ocean import, and regulatory compliance, along with an extensive media and marketing career focused on transportation, logistics, and emerging technologies provide a solid foundation for Lara’s understanding of the wine supply chain. She also co-owned a boutique wine shop and tasting room in Southern California that specialized in small production wines for seven years. An early appreciation of wine was sparked by Lara’s Italian great-grandfathers, whose wine she sipped as a young girl (with a little bit of water mixed in, of course). Blending her love of wine and expertise in supply chain has been a long-time dream. Favorite bottle of wine: Any one that’s shared with family and friends.
CONTACT LARA: lara.sowinski@vinroutes.com

Pete Hurme
Co-Founder and Director of Market Research, VinRoutes
Pete has over two decades of experience in the supply chain/logistics/transportation markets through media and events. He has been both editor/publisher for respected industry brands, that also formed the platform for several successful industry conferences. Pete has also directed well-known supply chain events for the world’s largest event producer, and more recently, has added the investment finance sectors to his event portfolio resume. Pete’s two strongest connections to wine are where it comes from, and how it’s going to get there. An amateur vintner in California’s Sierra Foothills, who has tended a vineyard, harvested, and produced wine, Pete is excited to connect his wine passion to his deep supply chain background. Favorite varietals: The Italians, including those coming out of his home-based wine country in Northern California.
CONTACT PETE: pete.hurme@vinroutes.com
VinRoutes is the industry’s only Wine Supply Chain summit. Contact Lara or Pete for more information.