Thanks to the global pandemic, we all sipped a lot more wine through the mail last year as DTC (direct-to-consumer) e-commerce for vino was up 27 percent, according to Sovos ShipCompliant.
Amid the expanding array of DTC options for wine, there is a unique entry into the fray—Sip Wines—an online platform where you can order from wineries that, for example, are organic, or socially responsible, or run by women, or all of the preceding and more. You can also get a deeper sense of the provenance behind these smaller, boutique wineries.
“The pandemic and wildfires have accelerated the need for small businesses to focus on e-commerce channels to survive and thrive. For local wine producers that are dealing with those impacts, Sip Wines aims to support by making it easier for our partners to reach like-minded consumers and drive revenue opportunities, particularly for minority and underrepresented businesses,” explained CEO Justine DiPrete.
According to the company’s website, the business model was born from smaller, local wineries not having “the resources or bandwidth, not because they don’t deserve it. It takes a hefty marketing budget and typically at least one dedicated employee to design and implement wide-reaching campaigns and attract publicity.”
In addition, “most wine drinkers lack the time and resources to find small independent wineries. The result? A huge, tragic web of missed wine connections.”
Sip Wines also noted that the “conscious consumer” demographic is on the rise, yet is very price conscious.
For example, Mintel’s Global Food and Drink Trends 2021 report states that, “Brands and retailers have an opportunity to launch appropriately priced products with ethical or environmental claims, or ‘value with values’ products.”
The upshot? Each sip of wine will be taking on deeper meaning as long as it’s at a competitive price—which presents an interesting balancing act for wine producers and sellers.