
VinRoutes 2021 digital summit series: Navigating Wine Logistics in a New World

The $364 billion global wine market is experiencing fundamental changes in how and where wine is produced, packaged, transported, distributed, purchased and consumed.
Rather than focusing only on the costs of either your current, or prospective wine supply chain, how can you make money from it?
Launching in the First Quarter of 2021 during an unprecedented time in world history, the VinRoutes digital summit series will fill a vacuum in the wine industry by providing the only content platform that connects an old world business to a new world of supply chain opportunities.
The VinRoutes series will bring the full spectrum of the wine supply chain to you, in a deeply informative, interactive, and even fun, way. Most important, VinRoutes will break down, and demystify, what might have seemed too daunting, expensive, and complex, because your wine deserves to get out there—making you money, and putting smiles on faces.
VinRoutes Digital Summit Series Speakers include wine industry supply chain stakeholders representing wineries and winemakers, transportation providers (ocean ports and carriers, rail, truck), wholesale distributors and retailers (online and brick-and-mortar), third-party logistics providers, warehouse automation, economic development, software and technology providers, experts from academia and industry groups, and others.
Summer 2021: Top-level Overview and Discussion With Industry Experts



WINE BEFORE THE MEAL: Setting the supply chain table
E v e n t
GUEST SPEAKERS
ALEJANDRO MACCAWLEY VERGARA,
MODERATORS
LARA L. SOWINSKI & PETE HURME
Profound changes are underway in the global wine supply chain, from new and emerging production regions and innovative packaging, to improved transportation and logistics, along with advancements in software and technology that offer enhanced visibility, analytics, and handling for a product that is highly time- and temperature-sensitive. Join a panel of experts representing various facets of the wine supply chain for a top-level discussion on the current trends and developments and how the industry is responding to challenges, including the Covid-19 pandemic, and most importantly, new and evolving opportunities.
GUEST SPEAKERS
Alejandro MacCawley Vergara

Alejandro is an Associate Professor with a joint appointment in the Department of Agricultural Economics in the School of Agronomy and Forestry Science, and in the Industrial and System Engineering Department in the School of Engineering at Pontificia Universidad Católica de Chile. His research includes production planning under uncertainty, and determining optimal maintenance policies and the use of big data/sensoring in the wine and perishable supply chains.
TRANSPORTATION, STORAGE & DISTRIBUTION
E v e n t
GUEST SPEAKERS
MODERATORS
LARA L. SOWINSKI & PETE HURME
FROM HERE TO THERE: Transporting, storing, and distributing your wine
DTC: NEW OPPORTUNITIES
E v e n t
GUEST SPEAKERS
MODERATORS
LARA L. SOWINSKI & PETE HURME
DIRECT-TO-CONSUMER: A ripe opportunity in the new world of wine
SOFTWARE & TECH TOOLS
E v e n t
GUEST SPEAKERS
MODERATORS
LARA L. SOWINSKI & PETE HURME
SOFTWARE & TECH FOR TIME & TEMP: Tools for improved visibility, optimization, and cold chain management
PROPER CARE & CUSTODY
E v e n t
GUEST SPEAKERS
MODERATORS
LARA L. SOWINSKI & PETE HURME
TAKE GOOD CARE OF YOUR VINO: Safety, security and regulatory compliance in the wine supply chain
SUSTAINABILITY: A Critical Consideration
E v e n t
GUEST SPEAKERS
MODERATORS
LARA L. SOWINSKI & PETE HURME
THE SUSTAINABLE WINE SUPPLY CHAIN: A critical consideration now and for the future
NEW CONSUMERS & NEW TRADE LANES
E v e n t
GUEST SPEAKERS
MODERATORS
LARA L. SOWINSKI & PETE HURME
WHO IN THE WORLD WANTS MY WINE? Global markets are ready to drink and discover new wines