As more Americans get vaccinated, and in-person socializing and dining gradually returns, people are looking forward to gathering again at their favorite watering holes.
VinRoutes believes that the wine industry has an opportunity to reimagine the watering hole as a way to engage with consumers, introduce and explore wines, and build brand relationships.
Think of it as a “tasting room on tour.” Wine shops, bars, restaurants, and other venues that are permitted to serve alcohol are natural fits for both scheduled and drop-in gatherings. For retailers, there are also opportunities for micro-fulfillment and solving the last-mile delivery conundrum, especially with the click-and-collect model that consumers are now accustomed to when shopping online for groceries.
Expect to see new developments in this area. We’ll keep you posted.